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VC Spotlight: Teaching women the "judo" of business
by James Dunn, San Francisco Business Times November 2, 2012 | 10:42am EDT
Astia's Sharon Vosmek, Catherine Berman, and Amy Gips interviewed.
Women and men entrepreneurs fail at the same rate: One in two startups dies. Men typically bounce back with new ventures. If women business owners see their enterprise fail, they tend to take it personally and drop out of the entrepreneurial game.
So says Sharon Vosmek, CEO of Astia, a San Francisco-based nonprofit that helps women entrepreneurs find money along with think-big confidence for high growth. With a consciousness shift, Vosmek said, women learn to treat business differently. It’s like judo, she said: Fall gracefully, then roll back onto your feet.
“If the business fails, what is the success trajectory of that individual?” asked Vosmek. “How do we ensure that she stays in the game?”