Swiss PubliGroupe to acquire majority stake in Improve Digital
Amsterdam/Lausanne, 23 October 2012 – Improve Digital, a European provider of sell-side platform (SSP) technology and services, has signed a strategic agreement with Swiss-based PubliGroupe, a provider of marketing and media sales services.
PubliGroupe acquires 85% of the Improve Digital shares. The company will operate as an independent entity within the PubliGroupe portfolio. The transaction also includes a significant investment in Improve Digital, fueling Improve Digital’s international expansion and technology development. Head office of the company will remain in Amsterdam and the two founders, Joelle Frijters, CEO, and Janneke Niessen, CIO, continue to lead the company during the next development and internationalization stages.
Improve Digital is a member of the 2010 Astia Cohort"Building and growing a company from scratch is not a journey where all challenges are known upfront. New things come up all the time where we as founders didn’t necessarily have experience. Astia helped us a great deal by sharing the Astia network with us during various moments in the last years." Joelle Frijters, Co-Founder & CEO, Improve Digital