MATI energy drink opening production facility in North Carolina [Astia CEO judges Google Demo Day]

http://myfox8.com/2015/12/11/mati-energy-drink-opening-production-facility-in-north-carolina/

MATI energy drink opening production facility in North Carolina

Posted 1:58 pm, December 11, 2015, by CNN Wire

Excerpt from the article:
“It is my observation that demo days have not changed the landscape for women,” said Vosmek. “The truth is there are some fundamental issues in the venture capital model with giving women access.”

Most venture capitalists rely too heavily on their existing referral networks for finding new talent, according to Vosmek. Those trusted networks lead directly to investments, board seats, and executive suites. All places women and people of color continue to be underrepresented.

“They need to abandon their networks,” she said.

Demo days might not revolutionize an entire industry, but they can have a big impact on participants.

Tatiana Birgisson won Google’s Demo Day in April for her healthy MATI Energy drink. The startup received a pledge of $100 million on the spot from judge Steve Case and is stocked in Whole Foods. Birgisson came to the event to announce MATI’s latest news: It’s opening its own production facility in North Carolina.