Astia is at the White House Demo Day with an immediate call-to-action: Invest in women-founded start-ups now.

Why It’s Time to Put Pedal to the Metal for Women Entrepreneurs

By Patricia Fletcher, Executive, Board Member, | Inc. | August 4, 2015

The Obama administration is hosting the first ever White House Demo Day today to “give every American the opportunity to pursue their bold, game-changing ideas.” It turns out that women especially need such opportunity, and money speaks louder than words.

Getting all innovators in front of the right financial institutions and businesses is one thing. Getting people to invest capital is a bigger, more pressing problem and opportunity.

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